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This is a simple definition of CRM.

Customer Relationship Management (CRM) is a technology used to manage all relationships and interactions between a company and its customers and prospects. The goal is simple: improve business relationships. CRM systems help companies stay in touch with customers, streamline processes and increase profitability.

Difference Between CRM and ERP

CRM is an acronym for Customer Relationship Management, a way to manage the interaction of a business with current and potential customers. Help companies use their practices of managing and analyzing customer interactions and data throughout the customer lifecycle to increase profitability. At the same time, the CRM system is both a management...