Blog

This  a simple definition of CRM .Customer Relationship Management (CRM) is a technology used to manage all relationships and interactions between a company and its customers and prospects. The goal is simple: improve business relationships. CRM systems help companies stay in touch with customers, streamline processes and increase profitability.

What is CRM ?

“When people talk about CRM, they usually refer to the CRM system, which helps with sales management, productivity, customer retain and etc.”

CRM solutions help you focus on your organization’s relationships with individuals throughout your lifecycle, including customers, service users, colleagues, or suppliers, including finding new customers, winning business, and providing support and other services throughout your relationship.

Who is CRM for?

The CRM system provides a better way for everyone, including sales, customer service, business development, marketing or any other business department, to manage and control external interactions and relationships that promote success. CRM tools allow you to store contact information for customers and prospects in a central location, identify sales opportunities, document service issues, and manage marketing campaigns, and give anyone in the company who needs it access to information about each customer interaction. .

Collaboration and productivity gains are easier with visibility and easy access to data. Everyone in the company can see how they communicate with customers, what they bought, when they last bought, what they paid, and so on. CRM can help companies of all sizes drive business growth, which is especially beneficial for small businesses, which often require teams to do more with less.

That’s why CRM is critical to your business.

Gartner predicts that by 2021, CRM will be the largest revenue segment of enterprise software spending. If your business is going to continue, then you know that the strategy is needed in the future. You have the goal of sales, business goals and profitability. However, getting up-to-date, reliable information about your progress can be tricky. How do you transform large volumes of data from sales, customer service, marketing, and social media monitoring into useful business information?

You can even choose to collect information from their public social media campaigns, including their likes and dislikes, what they are saying and sharing information about you or your competitors. Marketers can use CRM solutions to better understand sales or prospects’ channels, making forecasting simpler and more accurate. You will have a clear understanding of each opportunity or potential customer and will provide you with a clear path from inquiry to sales. The biggest gains from productivity can come from transcending CRM as a sales and marketing tool and embedding it into your business – from human resources to customer service and supply chain management.

Despite the traditional use of CRM systems as sales and marketing tools, the customer service team has seen tremendous benefits in using them. Today’s customers may ask questions on a channel (such as Twitter) and then use private email or phone to resolve it. The CRM platform allows you to manage queries across channels without losing track and providing a single view of customers for sales, service and marketing.

“The impact on an organisation can at times be subtle and distributed throughout the enterprise…Cost savings and productivity enhancements can be seen in saving a sales person 20 minutes per week in writing activity reports, or answering four times the volume of web-based service requests in the same amount of time.” –Mary Wardley, VP of IDC’s CRM research

 What is the role of the CRM system?

Customer Relationship Management (CRM) solutions help you build stronger relationships and grow your business faster by organizing customer and prospect information to help you find new customers, win their business and satisfy them. The CRM system begins by collecting customers’ websites, emails, phone calls, social media data, etc. across multiple sources and channels. It also automatically obtains additional information, such as the latest news about the company’s activities, and can store personal details such as the customer’s personal preferences for communication. CRM tools organize this information to give you a complete record of your personal and company’s overall, so you can get to know your relationship better over time.

The CRM platform can also connect to other business applications to help you build customer relationships. Today, CRM applications are more transparent and can be combined with your other features(such as contract signing, payroll and billing, surveys) to give you a genuine 360-degree view of your clients.